Avoiding Legal Pitfalls in Marketing - Robert Freund | ATC #514

Join host Stephen Sargeant in an engaging episode of Around The Coin, featuring Robert Freund, founding Attorney at Robert Freund Law, APC. Robert specializes in e-commerce and influencer law. He explores into the intricacies of copyright, intellectual property, FTC penalties, class action lawsuits, and the impact on celebrities like Kim Kardashian. The discussion covers advertising, NFTs, and social media compliance, and offers practical advice for entrepreneurs, small businesses, and influencers. Get insights into Robert's legal journey, his connection with Andy Frisella, and the legal pitfalls of influencer marketing. A must-listen for anyone involved in the digital and e-commerce space!

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Chapters

• 0:00 Introduction to Copyrights and IP Laws
• 1:19 Meet Robert Freund: E-commerce and Influencer Lawyer
• 3:23 Class Action Lawsuits Explained
• 9:14 Navigating Social Media and Influencer Marketing
• 12:56 Legal Pitfalls in Content Creation
• 22:34 Giveaways and Sweepstakes: Legal Guidelines
• 27:29 FTC Disclosure Requirements for Influencers
• 30:01 Disclosure Requirements for Sponsored Content
• 31:37 Kim Kardashian's SEC Penalty Explained
• 33:19 FTC's Focus on Coaches and Earnings Claims
• 36:10 Penalties for Misleading Business Practices
• 38:28 Legal Actions Against False Advertising
• 44:56 The Legality of Buying Followers
• 46:46 The Impact of AI in Advertising
• 51:17 Personal Insights and Life Lessons
• 56:27 Final Thoughts and Where to Connect