Around The Coin
Around The Coin is a podcast exploring finance, fintech, and the future of money. Hosted by industry experts, it features deep dives into payments, crypto, banking, and disruptive innovations shaping the global economy.
Around The Coin
Rethinking Public Relations in the Age of AI - Nikita Sachdev | ATC #625
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Live from Futurist, host Stephen Sargeant interviews Nikita Sachdev, owner of Luna PR, about how AI is reshaping public relations in crypto, Web3, and AI. Nikita explains that while AI makes content creation easy, distribution and winning attention are harder, making PR and credible placements more valuable, especially as search shifts from SEO to “GEO” (generative engine optimization) driven by AI recommendations. They discuss balancing digital PR with in-real-life relationship building through conferences, private dinners, and Luna PR events like Crypto Polo Cup and DAT Summit. Nikita shares takeaways from interviewing CZ, outlines common client pitfalls like weak product-market fit and unrealistic fundraising expectations, notes the industry’s institutional shift, and describes staff reductions and efficiency gains from AI. She also previews an AI media-intelligence tool to improve pitch relevance and journalist matching.
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